• Communications & Marketing Systems Manager

    Location US-MS-Jackson
    Posted Date 3 weeks ago(5/30/2018 5:20 PM)
    Job ID
    Regular Full-Time
    Job Grade
    FLSA Status
    Working Hours
    Job Location: Company
    Marketing - 0018
  • Overview

    To support communications and marketing initiatives by implementing and administering systems that align business strategy and deliver on objectives; to be actively engaged in managing projects that enhance Trustmark's position in the market; to focus on the strategy, design, execution, and operation of the business’s lead management/marketing automation processes; to drive multi-touch/multi-channel marketing defined by buyer journey, location, etc., in order to turn client and prospect responses into leads for customer-facing employees;  to track analytics for a clearer understanding of the customer journey; to leverage existing or new systems for delivering value; and to develop the connection between digital and purchased services


    Project Management

    • Manage all phases of various project delivery lifecycles internally as well as from vendor comparison through launch by implementing key communications & marketing systems to generate additional revenue, attract and retain customers, streamline internal processes, and drive increased operational success and efficiency across communications & marketing functions
    • Work with business units and end users to define processes and refine experiences
    • Contract management
    • Third-party vendor management
    • Budgeting

    Website Management

    • Manage and optimize Trustmark's website, ensuring appropriate branding, messaging, and functionality
    • Implement new features (example – chat), manage content, and serve as the liaison with Trustmark’s web vendor for programming changes
    • Monitor SEO
    • Create landing pages
    • Distribute form submissions to Trustmark’s website and microsites for follow-up to officers
    • Keep the locator current
    • Make departmental changes as requested
    • Update the site during crisis communications
    • Review analytics and reporting to drive actionable, data-driven recommendations and insights
    • Optimize conversions of web traffic, landing pages, lead content generation, and calls-to-action

    Systems and Technology

    • onMARK Marketing Asset Management System
    • Assess out-of-the-box communications & marketing technology solutions for functionality and customize as needed
    • Test system updates and changes to ensure that business use cases and requirements are met
    • Marketing Automation
      • Enable digital marketing campaigns, ensure efficient execution, leverage modern digital inbound and outbound tools, and analyze campaign effectiveness
      • Create and maintain workflow design; lead management, nurturing, and acquisition; demand generation; and predictive marketing to help cohesively deliver a consistent customer journey
      • Execute well-targeted automated campaigns utilizing persona-based marketing, targeting, and segmentation in order to shape strategic vision
      • Aid in driving lead generation efforts within digital channels including outbound marketing
      • Analyze campaign data for results and future insight
      • Integrate Marketing Automation with Customer Relationship Management (CRM) system and data warehouse
      • Manage Trustmark’s eMail marketing system
      • Implement mobile marketing/engagement – text, location-based, etc.


    • Emerging and industry trends in order to remain competitive, gather innovative ideas, and aid in departmental decision-making (marketing cloud capabilities, automation processes, lead grading/scoring, customer lifecycle development, cryptocurrency, best practices, etc.)
    • Vendor comparison, selection, and implementation


    • Comprehensive knowledge of Trustmark's corporate structure and culture
    • Strong comprehension of regulatory processes, policies, and procedures. 
    • Well-versed in the use of technology to solve business problems
    • Knowledge of current digital marketing trends and best practices on topics such as personalization, cross-channel marketing, mobile, and data-driven optimization of experiences;
    • Solid understanding of communications and marketing technology platforms
    • Experience collaborating with diverse sets of business units, managing software vendors, and using Content and Marketing Asset Management Systems
    • Advanced oral and written communication skills
    • Ability to communicate effectively and coherently with all levels of associates
    • Proven record of project management
    • Highly developed time management skills
    • Ability to analyze data effectively
    • Highly developed organizational skills
    • Ability to learn and adapt to new and changing environments
    • Exceptional attention-to-detail
    • Ability to prioritize and manage multiple projects at once (project management skills critical)
    • Critical- and strategic-thinking skills
    • High degree of personal initiative
    • Ability to work independently and be proactive
    • Attentive to the customer experience
    • Proven experience dealing with confidential, complex and sensitive information  
    • Four-year college education required
    • Master degree preferred
    • 10+ years of experience in a related field


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