Trustmark

  • Advertising Manager

    Location US-MS-Jackson
    Posted Date 2 months ago(4/16/2018 2:28 PM)
    Job ID
    2018-10584
    Category
    Marketing
    Type
    Regular Full-Time
    Job Grade
    15
    FLSA Status
    Exempt
    Working Hours
    8am - 5pm
    Job Location: Company
    Marketing - 0018
  • Overview

    The purpose of this job is to manage the development and implementation of Trustmark’s corporate advertising strategy, including all components of research, development and execution.

    Responsibilities

    • Implements and manages the company’s advertising strategy, including regional and corporate market development strategies, from a business, sales and technical perspective; includes day-to-day management of advertising agency relationship
    • Responsible for managing and placement of all advertisements and ensuring all advertising efforts work toward the organization’s overall goals and objectives
    • Develop integrated and effective advertising campaigns from inception to execution; drive successful integration of campaigns across all advertising channels and ensure message is effectively executed for that particular channel
    • Plans and develops all aspects of Trustmark’s policies and initiatives regarding its advertising strategy, including budgeting and expense management
    • Manage legal and product review process for all advertising creative while ensuring creative is clear, transparent and meaningful to consumers
    • Utilize research to understand consumer insights for brief development and learn from advertising research as a way to consistently enhance campaigns
    • Initiates and manages discussions and advertising agreements with outside agencies; negotiates agreements with outside sales representatives

     

    Qualifications

     

    • Extensive knowledge of advertising industry
    • Comprehensive knowledge of marketing principles such as brand positioning, identifying consumer insights, identifying compelling benefits and features to use in marketing and advertising
    • Must understand the tactical components of media buying and planning and be knowledgeable of all forms of media (print, broadcast and digital/online)
    • Excellent interpersonal skills, as well as written and verbal communication skills
    • A positive can-do attitude with high-energy
    • Relies on extensive experience and judgement to plan and accomplish goals
    • Advanced working knowledge of computers, spreadsheets, word processing and adobe product suite
    • Thorough understanding of graphic design, pre-press and printing processes
    • Ability to work independently or in a team environment with rapidly changing priorities and demands
    • Strong ability to project-manage, problem solve and multi-task
    • Proven ability to lead creative process and direct the advertising team (internal and external)
    • Ability to collaborate across teams and build partnerships, strong influencing skills
    • Passionate about advertising and marketing and curious about new developments in the industry
    • Strong ability to drive development of creative across all channels including strong experience with digital preferred
    • Superior time-management skills and a high degree of organization
    • Bachelor’s degree in Advertising/Marketing or related field
    • 7 to 10 years of job-related experience in advertising/marketing, some experience with finance brands preferred
    • Must have hands-on experience managing advertising/marketing campaigns, including agency partnership, creative development, managing advertisements reviews/approval and campaign execution

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